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About

We are a small team and that is how we will keep it forever. To deliver great results for our clients means we do things that aren’t scalable. Our passion for Travel and Hospitality shines through in all of work., allowing us to continue delivering exceptional results for our clients.

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We Make Sales Tech Work for Travel Companies


We help busy sales teams streamline, simplify, and scale. We design practical tech solutions — from CRMs to AI-enhanced workflows — that match how your team actually sells, whether it’s through agents, events, or direct bookings.

We handle everything: from strategy and tool selection to implementation and training. No bloated software. No long learning curves. Just clean, efficient systems your team will actually use.

Our goal is to reduce admin, improve visibility, and free up your team to focus on selling. And we don’t just install tools — we embed the know-how so your business is stronger long after we’re gone.

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Process

Process is essential, but the expertise of those guiding it is even more critical. Our team’s decades of experience working with travel and hospitality companies ensures that your company is in expert hands. Every client benefits from this specialized knowledge, gaining a team deeply committed to their success.

Team

Our Team

Leadership

Richard

Richard Walton

Founder & CEO
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henry walton

Henry Walton

Partner & COO
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Ashlea McElhone

Director of Ops
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Cathleen Vermaak

Senior Project Manager
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SUPPORT TEAM

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Clinton Merrington

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Kameko Jeenes

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Verushaka Sigamoney

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Sonique Smith

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Genevieve Berold

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Josephine Troy

Data analyst Team

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Dane Blunt

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Andre Pletni

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We only ever work with 15 clients at a time. Come and see if you are the right fit for us and us for you.
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Richard Walton

Founder & CEO

Richard Walton is a seasoned entrepreneur and global sales leader with a deep history of founding and scaling businesses in the travel industry. Over the past 25 years, he has launched and led multiple successful companies, working closely with travel brands to drive growth, expand international sales teams, and develop high-impact strategies in an ever-evolving market.

From building sales teams from the ground up to over 35+ in size to leading strategic initiatives for some of the world’s most recognized travel brands, Richard has firsthand experience in what it takes to succeed in this fast-paced industry. His expertise spans sales leadership, operational strategy, and business development, always with a focus on cost-effective and scalable solutions.

As a keynote speaker and trainer, Richard shares his insights on travel industry trends, sales innovation, and global business expansion, helping companies unlock new revenue streams and navigate the complexities of international markets.

Henry Walton

Partner & Growth Consultant

Henry is a dynamic growth consultant with over a decade of experience helping travel brands and businesses scale into new markets. Known for blending data-driven insights with creative strategies, he has a proven track record of optimizing operations, expanding global market presence, and uncovering untapped opportunities in the travel industry.

With a keen understanding of the unique challenges facing travel businesses—from customer acquisition to operational efficiency—Henry works closely with CEOs and founders to transform their vision into scalable, tangible results. Equally technical and creative, he thrives at the intersection of strategy, technology, and brand storytelling, ensuring companies stand out in a competitive and ever-changing travel landscape.

Ashlea McElhone

Director of Ops

Ashlea is a project manager by heart and loves a challenge. She has been working with founders and leaders to discover and develop their brand and align their marketing for the past 8 years. Her days are focused on team management and client happiness, and developing new processes and systems to ensure the Outsell team are equipped with the tools they need to deliver the very best for their clients. 

Cathleen Vermaak

Senior Project Manager

Cathleen is a senior project manager who has honed her skills since 2017. She is deeply committed to fostering strong, meaningful relationships, both with clients and internal teams. Her approach is grounded in a genuine passion for people, ensuring that everyone she works with feels supported and valued. With a focus on developing efficient processes, Cathleen empowers her fellow team members to consistently deliver exceptional results, always with a people-first mindset that drives success on every level.